HOW TO BOOST VISITOR ENGAGEMENT ON YOUR WEBSITE | MARKETING

WEBPAGE DESIGNS

The first thing you need to consider to attract your target audience and keep them coming is to keep your website attractive. This means that the design of your web pages and layout must be optimized to attract your visitors. Ensuring a good website design does not necessarily translate to clean minimalistic design. Your business website can work even with a seemingly messy design with a cluttered home page.

For instance, a site such as Survival Life switched from their clean, minimalistic design to an information-packed home page. Everyone would expect that this would turn off their audience; however, this was not the case. In fact, changing the homepage design resulted in a multiplied effect. The website experienced more visitors flocking in, and their target audience was even staying for a much longer time.

The point in all this is that you need to ensure that your design goes with what your audience wants, and the best way to do this is to test and retest. You can try out a couple of designs and layouts, then compare the metrics and make your choice. It is important to consider professionalism above all in this case. Whether you are opting for a simple design or a somewhat complicated option, make it professional.

CREATE ENGAGING CONTENT

As much as writing content is essential, sometimes, it is safer not to write at all. This is because several businesses have repelled their visitors with the kind of content on their websites. Content creation on web pages and posts is essential for any website. However, writing engaging content is even better as it will help boost visitor engagement on your website.

The best way to write engaging content is to figure out what your target audience wants. This you can do by creating a poll or doing some research. The best contents are those that answer your audience’s questions or teach them some things relating to your niche. With this in mind, the key to content writing is not in the number of contents you upload per week, but in the relevance of each of these contents.

Visitor engagement with content writing can also be enhanced by your style of writing. It is best to be known for a particular writing style. This will help your website to appear neat and easy to read. Also, ensure to use clear titles, headlines, and subheadings. Shorter paragraphs also attract your audience more as most people tend to scan through content rather than do an in-depth reading. 

Hubspot also recommends including pictures in articles, as articles with images have 94% more views than those without images. Hence, it is best to upload images that are related to your niche when writing the content. Also, do well to optimize these images before uploading them, so as not to reduce your site’s speed.

IMPLEMENT SEO TACTICS

As much as you are writing content on your pages and posts, it is essential to recognize that you are uploading these contents on the web. This means that you need to leverage on the web crawler to recognize your website quite early and help you rank well on search engines. The best way to get this quick search engine recognition is to implement on-page and off-page search engine optimization tactics when writing content on your websites.

This means that you need to make use of the right keywords that are being searched for by your audience. These keywords should be strategically positioned in various parts of the content you are uploading on your website. Finding this keyword also involves some form of research, and you will also have to check out your competitors’ website content. Ranking well on search engines such as google, bing, and yahoo will help attract more organic traffic. This, coupled with engaging content, will boost visitor engagement on your website.

CONSISTENT VISITOR INTERACTION

As you begin to upload content in your website’s blog section, you will most likely be getting several comments in the comment section. This will happen if your content is engaging and attractive. With that in mind, it is essential to interact with your audience as soon as they post a comment under every blog post. 

This might be pretty overwhelming as you will have a whole lot on your mind. However, when compared with the greater benefit, you will realize that it is worth it. Everyone loves to be recognized. By acknowledging and appreciating your visitors’ responses, you will make them feel important. This will help boost visitor engagement on your website in the long run.

CONCLUSION

Implementing the above strategies is effective if you want to learn how to boost visitor engagement on your website. However, it can be quite difficult and seemingly impossible to get all of these done, especially since you have many other aspects of your business that you need to focus on. However, you do not need to worry; you can get an expert to get all of these done for you. 

As a seasoned content creator and SEO expert, I can help create engaging and ranking content on your website to boost your online presence and visitor engagement. This is to the end that your business experiences massive expansion in the long run. 

Contact me today, and let’s get started!

ABOUT THE WRITER

I am John Oladokun Opeyemi. Follow me on Facebook, Twitter,  Instagram to get access to several updates on Business, Work, Marketing, Freelancing, and How to Build a Reputable/Profitable Brand or Business on the Internet.