Email marketing is one of the most underrated marketing strategies for most small and medium scale businesses. This is because most of these marketers believe the other marketing
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- Author: John Oladokun Opeyemi
HOW TO CREATE AN EFFECTIVE ADVERTISING CAMPAIGN FOR YOUR BUSINESS | MARKETING TIPS
Every business owner needs to consider using advertising campaigns to promote their business, as this will help boost their presence online and ultimately attract more customers. People who
HOW TO POSITION YOUR PRODUCTS TO ATTRACT YOUR ONLINE AUDIENCE
The online marketplace is home to quite large, and several business owners selling similar products and services. This is why it can become difficult to reach out to
MARKETING GUIDE ON CONTENT MARKETING AND CUSTOMER ENGAGEMENT
Most business owners consider sales as the ability to get customers to patronize their business. However, right this might sound; the steps involved in getting to this point
EMAIL MARKETING HACKS FOR SPEEDY GROWTH
Email marketing is as important as starting a business, either online or offline. Email marketing is the process of getting your message across to your subscribers, hoping that
CONTENT PROMOTION TACTICS TO DRIVE TRAFFIC FROM SOCIAL MEDIA PLATFORMS
Content promotion on social media platforms is on a daily rise. According to a recent study, about 96% of bloggers promote their content using social media. However, of all the
Grow Your Business With Content Marketing
Blogging for business is one of the main tricks for converting customers and increasing sales. Most small and medium business owners often shy away from this because of
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic,
Can Any Inbound Linking Hurt My Ranking?
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it