The online marketplace is home to quite large, and several business owners selling similar products and services. This is why it can become difficult to reach out to your target audience online, even if you are an expert in that niche. The truth is that several other marketers are also experts and are getting connected to their audience easily. Hence it is best to learn how to position products to attract your audience easily.
Although the marketplace may seem crowded, it does not mean you still won’t be able to sell online. There are still some practical steps you can take to get across to your online audience and sell your product or offer your services. Some of the top ones are listed below:
INSERT A CALL TO ACTION IN YOUR EMAIL SIGNATURE
An average office worker receives up to 122 emails per day. This makes it almost impossible for an individual to check all the emails received in a day. For some that check most of the emails, they will only be able to scan through them. This means you need to have something in the email package that will attract your audience. This is where the call to action is essential.
No one really cares about what you have to offer unless you give them a reason to. You need to design the email you are sending out to your audience in the best possible way. It is recommended that you make it short and catchy. You should also ensure to make use of a tone that flows towards the call to action.
Your call to action must also be unique and attractive. People are tired of seeing a generic call to action. This is why you can attach a lead magnet in your call to action. A lead magnet can be a free ebook, newsletter, discount or webinar.
The lead magnet must also be in line with your niche, and it should be something your audience is interested in. This way, your audience will get to know your products and services better, while looking forward to your regular emails.
OFFER A DISCOUNT ON PRODUCTS AND SERVICES
The online marketplace is where everyone is looking for opportunities and ready to jump on any discount offer. You can maximize this opportunity by creating a discount offer for your audience. This can be for a single product or multiple products, depending on what you are selling.
The goal of offering a discount is to attract more audience and not to make a profit immediately. This does not mean that you cannot still make some profit. However, you can sacrifice some weeks of making gains if you do not have enough audience.
The discount will get your brand name imprinted in the mind of your audience. The discount can now be removed after some time. However, since your audience already knows you, they will continue to patronize your business.
It is important to note that you must be offering top quality products and services for this to work. If your product is not quality enough, your audience will know this, and they will conclude that you want to be salesy. This can turn them off in no time, and it is not good for your business.
WRITE THE RIGHT CONTENT
Content marketing is the soul of any online business. This means that there is no way you will want to sell a product or offer a service online without having the right content in place. These contents can be those on your web pages or in your blog section.
Writing content is a great way to market your product. But beyond writing, you need to know what and how to write if you want to rank your business online using the content writing strategy. To answer the “what to write” question; the content you are writing is not for you, but for your audience, hence you need to consider them first before going ahead to write any content.
This means that your landing page copy should be about your audience, tell them how you can help them in a creative and interesting manner. This will make them more interested in your business.
The how to write content also boils down to creativity and your ability to make use of search engine algorithms. It is not enough to write great content, to rank on search engines; you must understand the power of search engine optimization.
This means that you must make use of the right keywords in your blog posts and web pages. This will help the crawler to identify your content quickly. This, with the help of the other methods, can get your content on the top of search engine result pages.
MAXIMIZE THE SOCIAL MEDIA
Social media is another excellent way to position products to attract your audience. There are thousands of social media platforms available with millions of online users. You need to find out which one works best for your business.
This means you must know which one has more users that are interested in your business. You can get this by checking out your competitors on different social media platforms and knowing how well they are engaging their audiences.
After getting to know which social media platform has more users interested in your business, you must also find out how each of these platforms works. The different platforms have different algorithms. Hence, you should maximize this if you want to get more audience and convert them to leads and customers on time.
CONCLUSION
From all the steps listed above, you will realize that it is not impossible to position products to attract your audience online. However, you need to be an expert in some fields to be able to implement some of the strategies.
For instance, you must have an in-depth knowledge of social media analysis and content creation to be able to work well on social media and create topnotch web contents, respectively.
Since this might take some time which you could use in focusing on other aspects of your business, why not hire an expert to get these tasks completed for you. As a certified content creator and social media analyst, I can help you rank your business website and social media accounts using topnotch strategies.
Contact me today, and let’s get started.
ABOUT THE WRITER
I am John Oladokun Opeyemi. Follow me on Facebook, Twitter, Instagram to access several updates on Business, Work, Marketing, Freelancing, and How to Build a Reputable/Profitable Brand or Business on the Internet.
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