Social media has and will remain a great tool for business because of the large audience base on most social media channels. Also, the ease of account creation and multiple features present on social media platforms makes it a great tool. However, this does not mean you need to create an account on the tens of social media platforms available today as there are some specific social media platforms to promote business.
Before using any social media platform to promote your business, you need to find out the features and the kind of audience on each of these platforms. This is why I share with you, in this article, the top social media platforms that can boost your business’s brand.
Facebook is a top social media platform that has experienced a massive increase in the number of users over the past decade. It has over one billion active subscribers, hence, it is a great platform to connect with several people all over the world.
Several businesses use Facebook to promote their brand using various methods. Some create groups on the social media platform to connect with paying customers and create a larger audience base. They can easily interact with their audiences while answering their questions and promoting their products and services.
Some also use the Facebook Ads option to get to a larger audience base. The amount of audience you can reach is dependent on your budget for the ads. What makes it essential to most businesses is that they can personalize the advert to a specific set of individuals.
Using this platform can go a long way in promoting your brand awareness, reaching out to your target audience, and building an email list.
Instagram is another great social media platform that has over 1 billion active users. Since its launch in 2010, it has enjoyed massive approval from people because of the incorporation of visual effects on the platform.
Instagram allows users to upload pictures and videos with specific captions and hashtags. The “stories” feature is another great reason while business owners prefer to use the platform. It allows business owners to easily upload pictures and videos of their products on their audiences’ timeline.
The visual effect incorporated into this platform makes it preferred by the younger generation. Instagram is a great business tool for those whose business is targeted more to adolescents and younger adults.
It also has a “Checkout” feature, which allows businesses to attach a link to their web pages. This helps users to easily navigate to their products and services directly from their Instagram accounts.
(Read more on how to use Instagram for Brand Awareness.)
Twitter is another top platform that allows you to engage directly with your customers. Several top officials and influencers make use of this platform because of the noise reduction feature. This is made possible by limiting the number of words you can post at once on the platform.
Building your audience base on this platform might require you to tweet more often and follow trending matters. Writing great content can also attract your audience while you link them directly to your website.
Pitching your content to the influencers on Twitter can also go a long way in promoting your business within a short period. Twitter ads are also more personalized, and they have proven to see more results than that of Facebook.
There is competition on Twitter, and one of the ways to stand out from the crowd is to create unique content. Giving out better offerings helps you to monetize the traffic you are getting quickly enough.
YOUTUBE
YouTube is another great marketing tool that can serve multiple purposes for your online business. It is a video-based platform that allows you to create videos explaining your products and services to your audience. This means you can add visuals to your blog posts by converting it to video format.
It has over 2 billion monthly subscribers, and most users visit the platform to learn about a product or service. You can capitalize on this by building a channel where you educate your audience about your business and the other related topics.
It is free to own a YouTube channel as long as you have the right recording tools. It’s important to also understand the YouTube SEO algorithm as it will help you to be able to rank well on the platform.
Creating videos might not just be enough to capture your audiences’ attention. Using the right keywords in the title and description will, however, help your video to rank. It will also increase your audience base in no time.
QUORA
Quora is another great social media platform that has been relevant since its launch in 2010. The platform is mainly designed for educational purposes, and people can ask questions in various fields. They expect to get answers to them from professionals and authorities in that field.
You can advertise your business on this platform by posing as an authority in your field. Then you can give the right answers to your audience’s questions. This way, you can link readers back to the great content on your website and increase your audience base.
You need to focus more on contributing to knowledge on this platform than posing as a mere advertiser. Users are usually quick to spot the difference, and if you are salesy, it might not help your business.
CONCLUSION
There are several other content-based platforms such as Reddit and LinkedIn, which you can consider to promote your business. Pinterest is another social media platform that is best for small businesses to promote their businesses using the ads on the platform.
Creating an account on all of these social media platforms to promote business can be overwhelming. Managing it can also be quite difficult. You can employ a social media expert to handle these tasks for you.
This is where I come in. As a social media analyst and SEO expert, I can help you take your business to the next level using the right social media platforms.
Contact me today, and let’s get started.
ABOUT THE WRITER
I am John Oladokun Opeyemi. Follow me on Facebook, Twitter, Instagram to access several updates on Business, Work, Marketing, Freelancing, and How to Build a Reputable/Profitable Brand or Business on the Internet.
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