There are a lot of advantages of having an online presence for your business. It makes your marketing efforts less stressful and yields quality results in time. However, a lot of people do not know what it takes to create a well-optimized profile. In this article, I share with you what you need on how to create an optimized profile for your business online.
So, what do you need to do to increase visibility and optimize your digital imprint? The following are steps you can take to achieve this.
1) CREATE ACCOUNT ON SOCIAL MEDIA PLATFORMS
Social media is an integral part of human life today. It has made communication between individuals & brands easier. It presents a lucrative opportunity for businesses to connect with their customers and reach out to new ones. Therefore, having an account/accounts on various social media platforms helps you achieve your objectives. Popular sites you should create an account on include Facebook, Twitter, Instagram, LinkedIn, etc.
2) MAINTAIN UNIFORM DIGITAL IDENTITY
This is a good branding tip for long term reasons. Most platforms have two key identity parameters namely Name and Username. While two or more persons/businesses can have similar names, the same can’t be said for username. So, ensure to secure a uniform username for your brand. Tools like NameChk & NameVine help you to check for the availability of usernames across several platforms.
3) SECURE A WEBSITE DOMAIN NAME
As part of the measures for maintaining uniformity, after checking out the username you wish to use for your social media, it’s advisable to secure a domain name as well. Examples of platforms to secure a domain name include Namecheap, etc.
4) USE A BEFITTING IMAGE/LOGO
As an individual, use a picture fit for your identity. As a Business, use an image/logo that best represents your brand. This helps people to identify with the profile better.
5) KEYWORD OPTIMIZATION
Set your profile apart by using keywords related to what you do/offer in your bio, headline, description, about sections. With this, your profile can show up in related searches.
6) UPDATE YOUR CONTACT INFORMATION
Make it easy for people to contact you by updating relevant information such as email address, phone number, etc.
7) SHARE QUALITY CONTENT
This is part of your social proof as a trusted brand/business. Communicate your thoughts & knowledge about your industry and expertise.
Increase brand reputation by collaborating, engaging with people, contributing to conversations, and employing other social networking strategies.
It is easy to know how to create an optimized profile for your business when you know the basics involved. By following the above steps, you’re implementing the basic optimization strategies that would help your profile receive quality, targeted traffic from your audience, make your marketing efforts less stressful and achieve your business, social, and marketing objectives.
You can also invite a professional to help create, manage your business online profile. This is where I come in. I provide professional social media management services for brands and businesses.
Contact me today.
Let’s get your business to the next level.
ABOUT THE WRITER
I am John Oladokun Opeyemi. Follow me on Facebook, Twitter, Instagram to get access to several updates on Business, Work, Marketing, Freelancing, and How to Build a Reputable/Profitable Brand or Business on the Internet.